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CharterOak Extends Adapt Service to One Full Year

Thursday September 28, 2006. 06:10 PM, by Nolot Audio Hardware > CharterOak Acoustic Devices
Audio Hardware : CharterOak Extends Adapt Service to One Full Year - macmusicCharterOak Acoustic Devices a subsidiary of Connecticut based CharterOak Entertainment Group will announce at San Francisco AES, their intention to expand the time limit on free ADAPT modifications on SA538 and SA538B models, up to one year after the purchase date.

In the one year that has passed since CharterOak initiated ADAPT , the create-your-own-classic-modification program for the SA538 and SA538B vacuum tube condenser microphones, CharterOak has learned many engineers and producers buying microphones don't do sessions every day. As a result, 30 days is too short a period of time to live with the microphone in session, and come up with substantive feedback on how a user might want to alter the timbre of their microphone. "The program was originally designed based on my recording schedule which averages about 300 days a year, and it has come to our attention that this might not be the typical situation for a lot of our end users," remarked Michael Deming, producer, engineer, and president of CharterOak.

CharterOak has found most users don't want to alter the performance of the microphone at all. However, CharterOak has had great success with the 10% of customers who've used ADAPT to modify the timbre of their microphone, and believe that it would be a very positive thing if more people were inspired to experiment, as the whole process helps CharterOak build closer personal relationships with the customer which will last for years. "It really gives the end user a first hand glimpse at how obsessed we are at CharterOak, when it comes to customer satisfaction. We want you to be more that satisfied. We want the microphone to become a key part of your collection."

For more information about CharterOak microphones, visit :
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