Avid in bad shape…
Friday September 29, 2006. 03:31 PM | Industry > Avid |
Our friends from Macplus.net (article in French) analyzed that Avid was under stress. Since the announcement of the coming Pro Tools compatibility with the Mac Pro, the sales of non optimized versions have fallen. "But the fall has been way more serious than foreseen and the catch up by the universal version since its release has not compensated the losses. With sales comprising usually 33% of the sales turnover, the audio branch of Avid has sent the company in a turmoil the stock market has sanctioned. The shares have dropped yesterday of 14% that is a loss of $6.28 to $37.59."
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