The Blu-ray Disc Association (BDA) today announced that Apple will become a member of the consortium's Board of Directors. Apple has been a leader in driving consumer adoption of DVD authoring since January 2001, with the introduction of its SuperDrive, the industry's first high-volume CD and DVD-burning drive. The BDA was created to broaden support for Blu-ray Disc, the next generation optical disc for storing High Definition movies, photos and other digital content.

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