The move formally brings the collective vision and values of the group's brand companies together under a new and visible, TC Group brand identity – increasing market awareness of both TC Group as a whole and of its individual brands.
While the companies have been linked by the same parent organisation for over a decade, and more recently shared sales co-ordination with the formation of sales organisations such as TC Group Americas (TCGA) and TC Group International (TCGI) in recent years, as well as increasingly collaborating on product development; individual brand identities have remained separate with no visible connection between them.

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