IBC2012, the premier annual conference and exhibition for professionals engaged in the creation, management and delivery of electronic media and entertainment content worldwide.

Between 6 - 11 September you can mix with over 50,000 of the industry's finest minds and wisest investors from across the international electronic media spectrum to do business, debate, share insight, network and lead. RAI Amsterdam.

MASCHINE has already established itself as the ultimate integrated hardware/software system for creating beats and tracks professionally.

Now, the celebrated groove production studio takes another leap forward, with a choice of black or white hardware, highly sensitive multicolored pads, redesigned LCD displays,and more. MASCHINE's unparalleled workflow is smoother and more intuitive than ever before and the 6GB+ library now includesMASSIVE – the genre defining synthesizer for bass and leads. And you can style your new MASCHINE with the newMASCHINE CUSTOM KITS. There's never been a better time to get your groove on.

Developed by University of Michigan scientists, Soundbites is a new, biological approach to hearing conservation – a high potency formulation of four powerful antioxidant micronutrients, precisely formulated to act in different compartments of inner ear cells to eliminate oxidative stress (the most prevalent cause of hearing loss) and improve inner ear blood flow.

Hearing Health Science, the exclusive worldwide licensee of Soundbites technology, is assessing the real world efficacy of Soundbites in conserving hearing and reducing the risk of hearing impairment in invitation-only, epidemiological beta studies with music professionals, audio engineers, working musicians and avid music fans. The Soundbites beta is a second level, external pilot test under normal, everyday conditions. User participation will provide detailed feedback on real world performance prior to the product's commercial launch.

The powerhouse rack comprises a "greatest hits" collection of sounds from Roland's flagship keyboards and V-Drums modules (over 6000 sounds), plus a coveted lineup from the legacy SRX library. (12 SRX).

It also introduces a new technology called Motional Surround, a 17-part ambience engine that lets you graphically control the distance and position of each part within 360-degree sound field. With the immense power of the INTEGRA-7, you can create amazingly realistic and detailed orchestral arrangements, immersive, spatial sounds, and beyond.

IK Multimedia Announces iRig KEYS!

iRig KEYS connects directly to the dock connector of the iOS device or the USB port on Mac/PC. It features 37 velocity-sensitive mini-keys - 3 full octave range plus one note, which takes up minimal space when used on a desktop, and can easily fit in a backpack or a carry-on bag.