![Apple : Mister Jobs's challenge - macmusic](https://inc.440net.net/img/index.php/q/2KOdW7CsYG-0h-fb0JSarUh07Z-ooaVDo56drNnb4NDZgKKaiabv2ODMjVyoc1hznM7bi6aUb21gW6ycqqKNXLI)
Steve Jobs doesn't lack talent, and he's got a nerve too. Indeed the introduction of the
Mac Mini and the
iPod Shuffle on Tuesday shows that the Apple founder undoubtedly gives his company the greatest change in policy in its history. The challenge is as much nice as it is daring. And it is about winning back the customers left to Windows for too long, with two products that are both nice and cheap. The concept is both simple and brilliant, since it is about making the most of the trade's success put under the spotlight that was created by the success of the iPod, to sell a computer, the Mac mini : and Apple expects it to become, like the iPod, a leading product, an icon, a social phenomenon. What's more, when it offers a computer that is quite powerful and neatly designed, equipped with a user-friendly software suite, at an absolutely unbeatable price, Apple pulls for good the rug out from under his detractors, who thought the prices of the computers belonging to Cupertino limited its development. So, as usual, Apple innovates, produces nice and powerful machines and for the first time, the prices are within the general public's pocket.
And yet, though this challenge is nice, it is a risky one.